Inbound Marketing Manager

Inbound Marketing Manager is a marketing professional with expertise in attracting customers with content designed to attract qualified prospects and converting them into leads and customers .

 

Our ideal candidate thrives when being challenged and is enthusiastic about working in a fast-paced environment. If you are eager to work with smart people to solve complex problems, then we are looking forward to hear from you!


Inbound Marketing Manager Duties and Responsibilities :

•      Build and manage a rich content/editorial calendar that attracts a qualified audience to the owned properties (including blog posts, reports, webinars, infographics, etc.) 

•      Creating, managing and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email and events to drive customer acquisition 

•      Grow new leads, including marketing qualified leads by converting site traffic through calls-to-action, landing pages, and lead generation content. 

•      Optimize marketing automation processes and lead nurturing performance through email, content and social channels. 

•      Establish closed-loop analytics with sales to understand how inbound marketing activity turns into customers 

•      Work across functions to create engaging and targeted content marketing assets 

•      Create monthly reports containing a robust description of monthly activity, recommendations and a clear summary of performance indicators and metrics 

•      Propose new and improved marketing campaign ideas

 

Inbound Marketing Manager requirements :


•      2-3 years’ experience in all digital acquisition and engagement methods (content, social media, SEO, PPC, etc.)

•      Excellent communication and interpersonal skills.

•      Creative thinker and problem solver .

•      Efficient organizational and time management skills .

•      Propose new and improved marketing campaign ideas .

•      Proficiency in marketing automation and blogging software features . 

•      Work across functions to create engaging and targeted content marketing assets .

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